Strategy + Branding
Positioning + Planning
Production + Implementation
Analysis + Improvement
PfeilStrategy + Branding

Participating in establishing the Nokia Siemens Network brands, responsibilities in strategy and branding in Siemens divisions as well as working as an e-marketing strategist.

PfeilProduction + Implementation

Experience as head of advertisement and head of
e-marketing with agencies and suppliers for
websites, microsites, adwords campaigns,
brochures, print campaigns and promotional items.

PfeilPositioning + Planning

Communicative positioning of products and divisions
as well as campaign planning, website management
and merger projects.

PfeilAnalysis + Improvement

Vast experience in design, ramp-up, operation,
maintenance and interpretation of:

  • Brand analysis
  • KPI systems
  • Quality audit
  • Process revisions
  • Integrated performance analysis systems