Strategy + Branding
Positioning + Planning
Production + Implementation
Analysis + Improvement


Head of Operations/Controlling in the
marketing of Siemens Networks GmbH:
Supporting the Head of Marketing during the
transition from Siemens to Nokia Siemens Networks
in the workstreams "Events" and "Branding".

Chairman of the User Experience Group:
Twice elected as head of the standardization body
for all marketing web sites of Siemens

Head of the Siemens Committee "Web Site Architecture": Defining the info architecture incl.
the split between central - region - division content and respective navigational concept.

E-Marketing Strategist: Developing e-Marketing
strategy for the Information and Communication
Networks Division;
Head of Marketing for the e-ICN-project, one of the
biggest e-business projects of Siemens with a multi-national team in the USA, UK and Germany