Communicative positioning of products and company divisions as well as campaign planning, website information architecture, navigational concepts and merger projects was part of my responsibilities.
Experiences:
Head of Customer and Corporate Events in Marketing Channels:
Development of Customer event series,
execution of specific target group events
Manager special projects in the "Public networks" Divsion: div. Culture Change projects
Head of Advertising for Siemens division
"Public Networks": Strategy, positioning and planning for Fixed/Mobile Networks
Consultant Marketing Communications:
Advertizing campaigns, TV-commercials,
Trade shows (e.g. CeBIT), advertising brochures
Successes: